Directory
Top Squarespace Web Designers and Shopify EXPERTS Directory
Our directory features vetted designers and developers who completed our flagship programs, Standout Squarespace and Standout Shopify.
Lisa Oates
Full Stack Marketing & Design Pro
Squarespace Design and Dev, Website Tweaks, SEO Strategy, Brand Design, Marketing Retainers
lisa oates
Bridgewater / Virginia, USA
Full Stack Marketing & Design Pro
Services
Squarespace Design and Dev, Website Tweaks, SEO Strategy, Brand Design, Marketing Retainers
Course Taken
Standout Squarespace
01
Hi! My name is Lisa Oates and I’m a Full Stack Marketing & Design Pro based in Bridgewater, Virginia, USA
02
Outside work you will often find me drinking freshly roasted coffee, baking pies, spending time with my family and friends, or watching volleyball. I'm also a big fan of NASCAR! (VIEW)
03
But on a typical workday, I am usually whiteboarding creative strategies for my clients, crafting compelling content, building websites and brand designs, dreaming about the future, designing social graphics, and learning about the latest tech in marketing and design.
04
My day usually starts with coffee and checking email
05
Most of the time I am working on top priority tasks for my clients
06
What are your first memories of the Internet?
Chatting with friends on AIM, playing online solitaire, and learning how to write HTML with my sister in our home office, circa 1995.
07
What is the best part about the process of building websites for you?
I love the process of taking a client’s goals and transforming them into something tangible—bringing their vision to life through thoughtful strategy and creative design. For me, it’s all about crafting an experience that feels effortless for the user while beautifully reflecting the client’s brand personality. The best moment is when everything finally comes together—the layouts, the copy, the visuals—and I get to share the finished site for the first time. Seeing my clients light up, realizing this is their brand come to life, never gets old. It’s the most rewarding part of what I do.
08
What is your favorite stretch or pastime in between coding?
I like to prepare a fresh pot of coffee or french press, take a quick lap around the house, and then dive back in. It helps my brain take a break and gives me a little extra energy to get back into the coding flow.
09
How would you describe your Standout Style in 2-3 words? Playful. Bold. Futuristic.
10
Which Standout workshops do you find yourself incorporating most often on your website projects?
I've used vertical tabs and custom testimonial sliders most often, but I find value in all of them. I love learning better ways to craft beautiful websites that are functional for the client.
11
What makes your work standout?
What makes my web design work stand out is the strategy behind the visuals. I don’t just build pretty websites. I design intentional online experiences that connect the dots between branding, messaging, and functionality. Every design choice serves a purpose, helping small businesses attract the right audience and guide them toward meaningful action. My clients often say their new website finally feels like them—professional, cohesive, and built to grow with their business. My superpower is blending creative direction with real-world marketing insight, ensuring your site not only looks beautiful but actually works hard for you behind the scenes. They are built for long-term value and not based on the trends of today. The result is a site that feels human, tells your story authentically, and positions your business for real growth.
12
What are the biggest takeaways from the Standout programs?
I've been building websites for a long time... decades, in fact. I have been learning that there are more efficient processes I can take to craft websites that load quickly, are accessible, and function beautifully. The use of code to create interactivity is my favorite part.
13
What is your dream website project?
My dream website project is building a resource library with categories and filters for a small business so they can publish their thought leadership in creative ways. Then, helping them create that content would be icing on the cake. I'd love to help a creative team produce a documentary or podcast, and build a website to promote it.
Cynthia Berg
Wing-woman for Changemakers
Squarespace Design and Dev, Squarespace Template, Brand Design, Design and Strategy Intensives, Website Tweaks, SEO Strategy, Strategic Marketing
Cynthia Berg
Saint Paul / USA
Wing-woman for Changemakers
Services
Squarespace Design and Dev, Squarespace Template, Brand Design, Design and Strategy Intensives, Website Tweaks, SEO Strategy, Strategic Marketing
Course Taken
Standout Squarespace, Standout Shopify
Selected Work
01
Hi! My name is Cynthia Berg and I’m a Wing-woman for Changemakers based in Saint Paul, USA.
02
Outside work you will often find me making a mess in my art studio.(VIEW)
03
But on a typical workday, I am usually getting nerdy with technology and designing transformational online spaces (VIEW).
04
My day usually starts with coffee, cats & creativity.
05
Most of the time I am working on website magic.
“Imagine having a presence so compelling and powerful, it turns even passive observers into engaged participants in your mission.
Together, we can build your visionary brand, create the framework for a winning website, and optimize a marketing strategy that gets you seen and heard by lifelong clients and supporters.”
06
What are your first memories of the Internet?
Floppy disks, dial-up & AOL
07
What is the best part about the process of building websites for you?
I love translating a client's brand, story and vision into a strategic and beautiful online home. It's a dream to do work that involves words, images, technology AND business - it's truly a whole-brain activity.
08
What is your favorite stretch or pastime in between coding?
Yoga
09
How would you describe your Standout Style in 2-3 words? Modern. Earthy. Fresh.
10
Which Standout workshops do you find yourself incorporating most often on your website projects?
Split Sections, Horizontal Fluid Tabs, Sticky & Multiple Scrolling
11
What makes your work standout?
I consider the full picture - from branding to marketing - in order to create a user experience and flow that honors the brand essence and also creates a captivating journey for website visitors.
12
What are some of your proudest works you've worked on?
ENVISION is my first signature Squarespace template (to be launched Summer 2024).
The brand concept is a retreat and environmental learning center in remote Colorado requiring a new website that showcases their programs and elicits support for its nonprofit mission.
The goal was to leverage Squarespace's built-in features with minimal coding, creating a responsive website that not only evokes the wonder of nature but generates brand awareness and leads for ENVISION’s offerings, including retreats, courses and gear - and establish the website as a template that can be adapted to varied use cases.
The website was built for responsiveness on common device sizes using both fluid engine and classic editor sections in Squarespace 7.1, with testing for accessibility, page performance and SEO.
Key features include use of video and parallax animation to create visual interest and movement, minimal and smart CSS & JavaScript customizations.
I kept the design elegant and simple so template users can easily envision how their own brand can shine within the pages and sections.
13
What are the biggest takeaways from the Standout programs?
I've learned to be patient and practice. Every day is a new adventure and bring something new to learn and apply. I love understanding how to implement smart coding strategies to make development efficient. My capacity for web design has grown exponentially and continues to expand, and that makes me excited for the next project!
14
What is your dream website project?
My dream website project is always a great redesign. I love a transformation that creates a big IMPACT for an aspirational or purpose-led business.
